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Artisanal Favourites Crafted with Classic Recipes, Premium Ingredients & Passion

Signature Series

Gula Melaka Cake
Gula Melaka Cookies
Artisanal Kaya
Tapioca Kueh

Delicious Deals

$88 (Usual $100)

CNY 发发 Bundle

$108 (Usual $120)

CNY Huat Huat Bundle

$68 (Usual $85)

Cookies Galore Bundle

Heritage & "Hermès" of Chiffon Cakes

Time-Honoured Artisanship

Inspired by family recipes and techniques passed through generations, every product is made with attention, patience and respect for traditional practices. Our food carries the legacy of home, not hype. We respect tradition while letting each recipe evolve with passion, quality and authenticity.


Heritage with Heart

Rooted in a family-run eatery, the brand embodies welcoming energy and comfort that make guests feel at home with every bite. We’re built on a family story that began in the early 1980s and grew in Tiong Bahru — where traditional flavours, hospitality, and community have always mattered.

Finest Nanyang Ingredients

We use the finest Nanyang ingredients like gula Melaka, pandan, tapioca, and coconut — each chosen for fragrance, depth, and character — and transform them through careful, hands-on techniques. From slow-cooked kaya to hand-baked chiffon and cookies, every item is made fresh with intentionality and warmth.


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Voices from Our Community

Delicious gula Melaka cakes


The quality really stood out. The kaya was rich and fragrant, not overly sweet, and clearly slow-cooked with care. The chiffon cake was light, moist, and beautifully balanced. I brought a Cheng’s 27 bundle to a family gathering and it quickly became the highlight on the table. The packaging felt premium without being excessive, making it perfect for gifting. Several people asked where it was from, which says a lot. It’s refreshing to find festive treats that feel thoughtful and genuinely well made.

Edna Tan

Unique tasting cookies


The cookies were a pleasant surprise. They’re buttery, fragrant, and baked just right, crisp on the outside without being dry. Each bite tastes well-balanced rather than overly sweet, which makes them easy to enjoy with tea or coffee. What I like most is that they feel thoughtfully made, not mass-produced. They’re great for sharing with guests, but honestly just as good for keeping at home and slowly finishing yourself.

Kah Leng

Unforgettable kaya


The kaya is absolutely excellent. It’s smooth, fragrant, and perfectly balanced, not too sweet and not overpowering. You can really taste the coconut and egg, and it feels clearly slow-cooked rather than factory-made. I’ve tried it on toast, with butter, and even as a cake filling, and it works beautifully every time. It has that nostalgic, homemade quality that’s hard to find these days. Once you try it, it’s difficult to go back to store-bought versions.

Y. C. Leong